There’s been a lot of rumours (or should I say hope?) that Apple might release an updated Apple TV at Macworld 08 (as well as ultra portable laptops, new cinema displays, etc, etc).

Do you really think Apple will release an updated Apple TV? I dont.

Apple are quickly making agreements with the big boy media co’s (fox, etc) to provide rental movies through iTunes (and of course to your iPod or Apple TV). This will mean you will be able to have a “pay per view” option to watch movies right from your lounge chair, on your Apple TV. There’s even talk that Apple will be taking a hit on deals (reduce their own profits) so they can satisfy the greedy pockets of the media giants. Lots of people are hoping for high def downloads too.

I do not think Apple will be releasing “HD” rental movies. I believe we will see “dvd quality” rentals. Not everyone has super-awesome internet link speeds to download HD content. I could be wrong, but hey, we all need to speculate. Apple need to target the widest possible audience.

Why would Apple update the Apple TV? We might see a software update, however I don’t see them releasing a totally awesome all-in-one tv recorder, digital set-top-box, Full HD super Apple TV in the near future.

I watch < 1Gig movies on my ATV, usually in DivX or MP4 format. I have ripped my entire collection of DVD’s to a hard disk which is plugged into my ATV (over 800 movies at my fingertips, don’t even ask how long it took to do!)

To be honest, I’m not getting excited about Apple’s latest “movie rental” plans. Heck, we cant even purchase or download TV shows and movies from iTunes in Australia yet! We can only buy music. Perhaps if Apple announce something in Australia I will have something to get excited about.

People are concerned about rental costs, duration of rental, etc. I’m not worried. Apple have an army of analysts to make the right decisions, and the way Apple have been going in the last few years, I’d say they will get it right.

4 Responses to “Apple TV update and iTunes rental movies”

  1. cyclingplatypuson 11 Jan 2008 at 11:22 pm

    I’ve decided to finally take the AppleTV plunge (after Macworld of course) and the introduction of the updated Mac Pro and server line before MW even started that we could see anything at MW…

    I decided to wait only because I’m hoping they do a software bump and allow more formats out of the box and they bump the HDD of the low end one, 40 is nice but 60 or 80 is better.

  2. Jameson 12 Jan 2008 at 6:17 am

    I agree it would be nice if they allowed more formats out of the box. Although mine is hacked, and plays just about anything.

    I’m the kind of guy that usually buys the higher spec product however when I bought the ATV, I knew I’d be using an external hard disk so I didn’t bother with highest spec. The only thing I use the internal drive for is syncing with iTunes (music, podcasts, photos). All my movies are on an external 500Gig :)

    I wouldn’t buy any Apple gear until MW! thats for sure. I’m buying the inlaws a new mac this month. I’ll be waiting until MW has passed!

  3. cyclingplatypuson 16 Jan 2008 at 5:18 am

    I’m glad I waited, I’ll happily pick one up and save a little money. I like the idea that it’ll be able to be used without a computer on…but it would’ve been nice if it would use an external drive out of the box and the ability to recognize a few more file types.

    Overall, I have to say the this year MW was a bit of a disappointment. Sure the MacBook Air is cool, but it doesn’t interest me. I guess the iPhone was kind of hard to top and the new firmware is pretty sweet. And I will say that I did find the new Airport Extreme with HDD nice.

  4. Jameson 16 Jan 2008 at 7:48 am

    I’m glad they didn’t change the Apple TV. Haven’t had mine long hehe.

    It’s really easy to add the functionality that your looking for, I’ll help! hehe

    MBA is very cool. I’d have to have a good think before I replace my MBP though… I might just upgrade to the latest MBP instead.

    I wish I could attend a MacWorld! hehe

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